Chicken is SO 80s
I know it will surprise most of you to realise that kangaroo really does whip roast chicken's butt when it comes to being the Ultimate Meat. In the words of a client I now never have to have anything to do with, there's a lot of heart out there for chicken. A LOT. Hell, even I love a good drumstick now and then.
But there are flaws, people. SERIOUS flaws. Let's not forget what we're talking about. The Ultimate Meat. Meaning?
ul·ti·mate [uhl-tuh-mit]
adjective
- not to be improved upon or surpassed; greatest; unsurpassed
And the thing is, chicken can be improved on. It's so 80s now, you know? Certainly Jamie Oliver's doing some lovely things with it, but the loveliness is often about the condiments or whatever people ram under its skin. Environmental and health concerns have heightened, variety has increased, tastes have improved and chicken, the meat, needs to pick up its game, even when its roasted.
Naturally I could use a theatrical presentation to elaborate on this, and convey my passion by what I’m willing to do on film or in the edit suite. Call me lazy, but I just don’t feel it’s necessary. We don’t need drama to see why kangaroo meat whips roast chicken's butt. Nope, all we need to do is look at the basics.
Its creation and its typical consumption. Pure and simple.
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